Why affiliate marketing has taken off in the travel sector
The travel market was an early adopter of affiliate marketing and over the past decade, large aggregators in particular have played a key role in using it to drive sales and increase reach online. As...
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Transcending the traditional affiliate model – Vouchercloud
It’s been a while since Debenhams ran their trial with Vouchercloud but we’ve recently assisted them with documenting the case study, which has now been shortlisted for the A4u Award best use of...
View ArticleMixing and matching channels in online marketing
Integrating promotional activities across different channels is something that is regularly discussed by retailers, but in reality is something that many businesses are struggling to achieve. Recent...
View ArticleThe Future of the High Street Is Integrated
The future of the high street isn’t a debate that is set to run out of steam any time soon. From deliberations in Westminster about whether ecommerce is the saviour of bricks and mortar stores through...
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